BLOGS

The 5 Types of Influencers You Need to Know?
05
May 2022

By Cosmocrat Software Solutions

The 5 Types of Influencers You Need to Know?

Influencer marketing generates a 5 times return on investment for brands if they find the right one to work with. And that's the first hurdle: considering the best types of influencers who really can help the brand acquire real results. Let's discuss which type of influencer will be the best fit for your brand.
Here we have a list of 5 types of influencers you need to know-

  • Mega-influencers
  • Macro-influencers
  • Mid-tier influencers
  • Micro-influencers
  • Nano-influencers

Mega-influencers

Mega-influencers are prominent on social media due to their fame and notoriety, with over a million followers. They're very active on social media platforms where their target audience lingers out, and they get a lot of interaction. This is what makes them alluring to brands looking to use influencer marketing and also this is the reason why they are so expensive.
While mega-influencers have a massive following, studies found that the proportion of engagement drops as the number of followers grows. The engagement rate for Instagram influencers with over 10 million followers is only 1.6 percent.

Macro-influencers

Macro-influencers are celebrities, TV personalities, athletes, or public intellectuals who have a smaller audience somewhere between 500,000 and 1 million followers. Brands can expect a high valuation from mega-influencers since they can leverage their reputation to gain followers on social media. With this sort of influencer, brands can still reach millions of people, but engagement rates may be lower than desired. The reason for this is the previously mentioned follower-to-engagement ratio.
Brands will usually find macro-influencer content to be more professional-looking than micro- or nano-influencer content. This may be a better fit for some brands' potential audiences and expectations.

Mid-tier influencers

Despite the fact that mid-tier influencers don't really have celebrity status, they are indeed a cohesive entity of content creators who are trusted by their audiences. This type of influencer, with audiences of 50K to 500K, offers a broad reach and significantly higher engagement than macro- or mega-influencers. Each post is authentic and familiar since the content is refined but not out of date.
Mid-tier influencers likely spent years hopping the ranks from nano-influencer to mid-tier influencer, rather than effectively utilizing fame for a quick rise to prominence. They have a lot of content creation experience and are more connected to their audience.

Micro-influencers

Despite having a much smaller following than mega-influencers, brands consider micro-influencers to be much more efficacious in terms of engagement and trust. Because micro-influencers have a strong bond with their fans and are more gimmick, this is the case. A product recommended by a micro-influencer is more likely to be purchased by 82% of consumers.
Micro-influencer content is less slick than macro- or mega-influencer content, but it may perceive as more genuine. Depending on the business goals, this might have had an influence on the total success a brand will have with influencer marketing.

Nano-influencers

Nano-influencers, with the slightest number of followers, offer brands with a limited reach and, most likely, a narrower one. What brands lose in reach, they help compensate for engagement rates. With an engagement rate of 8.8%, nano-influencers have the highest engagement rate of any influencer type. Because this type of influencer's content is highly authentic and personalized for the audience, brands operating with them can expect a unique experience.
Nano-influencers are often more cost-effective than their higher-ups, so brands with constrained capacity may want to begin with them. While establishing their following and brand alliances, some nano-influencers don't even consider charging brands.

Cosmocrat Software Solutions knows what is best for your brand, we will help you grow your brand through Influencer Marketing with the best-acquired results.

Recent Blogs

Ways to grow leads through B2B Email Marketing
Ways to grow leads through B2B Email Marketing
08 Dec 2022
Recommended Strategies to get more clients through Social Media Utilization
Recommended Strategies to get more clients through Social Media Utilization
03 Dec 2022
Ways to drive the traffic to website by supplementing social media and seo methods
Ways to drive the traffic to website by supplementing social media and seo methods
28 Nov 2022
Traditional Marketing V/S Digital Marketing
Traditional Marketing V/S Digital Marketing
22 Nov 2022
Does Barter Collaboration with influencers Promote Brand
Does Barter Collaboration with influencers Promote Brand
18 Nov 2022
Cost Reduction in Digital Marketing and Increase Conversion
Cost Reduction in Digital Marketing and Increase Conversion
15 Nov 2022
New ways to monetize a channel on YouTube
New ways to monetize a channel on YouTube
09 Nov 2022
Perfect social media selection to boost business
Perfect social media selection to boost business
08 Nov 2022
A new scenario in Digital Marketing after Twitter takeover by Elon Musk
A new scenario in Digital Marketing after Twitter takeover by Elon Musk
04 Nov 2022
Top Digital Marketing Trends for 2023
Top Digital Marketing Trends for 2023
01 Nov 2022
New Marketing Trends: Performance Marketing and Growth Marketing
New Marketing Trends: Performance Marketing and Growth Marketing
28 Oct 2022
How to Draw the Attention of Audience to your New Digital Marketing Blog
How to Draw the Attention of Audience to your New Digital Marketing Blog
20 Oct 2022
How Digital marketing and Social Media Marketing are different
How Digital marketing and Social Media Marketing are different
15 Oct 2022
What are YouTube Shorts and how to successfully utilize them
What are YouTube Shorts and how to successfully utilize them
12 Oct 2022
How to Protect Customer Data Privacy in Digital Marketing
How to Protect Customer Data Privacy in Digital Marketing
21 Sep 2022
Marketers Approach for Redesigned Facebook
Marketers Approach for Redesigned Facebook
07 Sep 2022
Appropriate level of Marketing Investment
Appropriate level of Marketing Investment
02 Sep 2022
How Do You Determine The Valuation of a Digital Advertising Agency
How Do You Determine The Valuation of a Digital Advertising Agency
29 Aug 2022
Online Store Sales Boost Through Shopify Marketing Expert
Online Store Sales Boost Through Shopify Marketing Expert
24 Aug 2022
Best way to use hashtags effectively on social media
Best way to use hashtags effectively on social media
19 Aug 2022
10 Best E-Commerce platforms for your online store
10 Best E-Commerce platforms for your online store
10 Aug 2022
What is the next big things in AI?
What is the next big things in AI?
10 Aug 2022
How to do video optimization for social media
How to do video optimization for social media
02 Aug 2022
Why your business needs a search purpose strategy
Why your business needs a search purpose strategy
28 July 2022
In 2022 The Best tools to manage Instagram account and followers
In 2022 The Best tools to manage Instagram account and followers
18 July 2022
What are the ultimate guide for responding search ads?
What are the ultimate guide for responding search ads?
11 July 2022
Change the face of Local Store, how important is social media marketing
Change the face of Local Store, how important is social media marketing
27 June 2022
You All Need to Know About the Difference Between HTTP & HTTPS
You All Need to Know About the Difference Between HTTP & HTTPS
21 June 2022
How to improve online marketing strategy for business growth
How to improve online marketing strategy for business growth
17 June 2022
How to Optimize Your Website for Business-to-Business Lead Generation
How to Optimize Your Website for Business-to-Business Lead Generation
10 June 2022
What Is A Hook Rate?
What Is A Hook Rate?
04 June 2022
5 Ways to Do Marketing without Budget in 2022
5 Ways to Do Marketing without Budget in 2022
30 May 2022
5 Simple Tips for Getting the Best Driven Results in Digital Marketing
5 Simple Tips for Getting the Best Driven Results in Digital Marketing
23 May 2022
Crucial SEO Reporting Tools
Crucial SEO Reporting Tools
20 May 2022
How Digital Marketing Can Intensify Your Brand Value
How Digital Marketing Can Intensify Your Brand Value
17 May 2022
Best Way To Promote Your Business Online
Best Way To Promote Your Business Online
12 May 2022
How to Build a Good Social Media Marketing Strategy
How to Build a Good Social Media Marketing Strategy
09 May 2022
The 5 Types of Influencers You Need to Know
The 5 Types of Influencers You Need to Know?
05 May 2022
User Experience in Digital Marketing!
User Experience in Digital Marketing!
23 April 2022
Digital Marketing's Effect On Various Industries
Influencer marketing in Digital World
18 April 2022
Digital Marketing's Effect On Various Industries
Digital Marketing's Effect On Various Industries
11 April 2022
Be a Tech-Savvy Digital Marketer
Be a Tech-Savvy Digital Marketer
08 April 2022
Why do Ads Play A Major Role In marketing?
Why do Ads Play A Major Role In marketing?
05 April 2022
Search Engine Optimization Techniques
Search Engine Optimization Techniques
01 April 2022
How Financial Services Can Use Digital Marketing
How Financial Services Can Use Digital Marketing
30 March 2022
Evolution of Digital Marketing
Evolution of Digital Marketing
28 March 2022
Blog Content Strategies
Blog Content Strategies
24 March 2022
Developing Interests With Pinterest Marketing
Developing Interests With Pinterest Marketing
15 March 2022
Develop Content Marketing Strategy
Develop Content Marketing Strategy
11 March 2022
Attract Visitors To Your Site With These Steps
Attract Visitors To Your Site With These Steps
05 March 2022
Digital Marketing For Travel Sector
Digital Marketing For Travel Sector!
04 March 2022
Planning A Blog Post: What Should You Do
Planning A Blog Post: What Should You Do?
01 March 2022
Blockchain and Digital Marketing
Blockchain and Digital Marketing
28 Feb 2022
Web Development Trends To Sustain In Future
Web Development Trends To Sustain In Future
25 Feb 2022
How Digital Marketing Revolutionized The Music Industry
How Digital Marketing Revolutionized The Music Industry
18 Feb 2022
Effective Ways To Promote E-commerce App
Effective Ways To Promote E-commerce App
09 Feb 2022
Digital Avatar And The Marketing Benefits
Digital Avatar And The Marketing Benefits
05 Feb 2022
Tips for sending your clients winning proposals
Tips for sending your clients winning proposals
04 Feb 2022
Learn about Local SEO
Learn about Local SEO
02 Feb 2022
2022 Social Media Challenges
2022 Social Media Challenges
01 Feb 2022
Marketing Lessons We Learned During The Pandemic
Marketing Lessons We Learned During The Pandemic
28 Jan 2022
Improve Your SEO as a Digital Marketing Agency
Improve Your SEO as a Digital Marketing Agency
17 Jan 2022
FOMO in Entrepreneurs
FOMO in Entrepreneurs
15 Jan 2022
How a startup should stand against fierce competitors
How a startup should stand against fierce competitors
12 Jan 2022
Why Business Should Use Social Media
Why Business Should Use Social Media
11 Jan 2022
B2B and B2C Marketing
B2B and B2C Marketing
08 Jan 2022
CRM In Digital Marketing Agency!
CRM In Digital Marketing Agency!
07 Jan 2022
Podcasts and it’s importance in Digital Marketing
Podcasts and it’s importance in Digital Marketing
05 Jan 2022
Why Video Marketing is essential for Digital Marketing
Why Video Marketing is essential for Digital Marketing
03 Jan 2022
Digital Marketing Important for branding
Digital Marketing Important for branding
30 Dec 2021
Google Seo Update 2021
Google Seo Update 2021
29 Dec 2021
PPC in Digital Marketing
PPC in Digital Marketing
23 Dec 2021
Importance of Graphic Designing in Digital Marketing
Importance of Graphic Designing in Digital Marketing
15 Dec 2021
Why Startups Need Digital Marketing Strategy?
Why Startups Need Digital Marketing Strategy
06 Dec 2021
Digital Marketing or Traditional Marketing what would suit your Business?
Digital Marketing or Traditional Marketing
02 Dec 2021
Are Blogs Effective For Marketing Growth
Are Blogs Effective For Marketing Growth?
23 Nov 2021
How to enhance audience engagement digitally
How to enhance audience engagement digitally
08 Nov 2021
Upscaling business with Cosmocrat
Upscaling business with Cosmocrat
01 Nov 2021
×

Company Profile

Bonanza Offers
×

For more offers